The art of making money boils down to the art to obtain a net profit. Major success - it is the result of a long process of creativity and adaptation to the changing tastes of consumers. Businessman must always be aware of what is happening around.
The principle of personal material incentive has not been canceled, so the question "how to make money?" It remains the main. So, in order.
1. Every person engaged in or planning to engage in business, I have to ask yourself: what advantages I possess and what benefits I can get in front of other people? What is indisputable my strong qualities? Every business should have a horse. He must either produce unusual things, or to make ordinary things in a new way. Most people who start a business, imitate their competitors. They are aimed at uniformity, they want to be "normal", afraid to experiment. And this is their fault. The fact is that even undistinguished person can make an outstanding business - but only if learns the importance of giving benefits to the business. Business must be smart, have distinctive features. Otherwise, it will languish or simply not competitive.
2. In the business world as well as in nature, survival of the fittest. Almost every major business was small at first. But always he initially had a number of advantages. Business continues to grow as long as develops and uses its advantages. You never need to consider your business as something complete, perfect. If a businessman believes he has fulfilled his mission, and it was the turn of consumers to provide him a steady income - is the first step to the forthcoming collapse and bankruptcy. There can be no limit to the development and expansion of business. Think of the thousands of ideas and efforts that led to the creation of powerful companies that are leaders in their fields! Each improvement - this advantage. The main task - to build their own advantages. It is necessary to ensure the best use of all of their assets - money, goods, property, knowledge and experience. This is the correct position in life of everyone who is going to open or have started their own businesses.
3. No one will undertake to tailor to sew a suit of two meters of material. Nevertheless, a lot of people take up business, much superior to the size of their capital. You can not make a ton of business from one kilogram of capital. What is the main psychological mistake inexperienced person? It is guided by a common misconception that the larger the business, the greater the profit. But first, the main thing is not profitable, and reliability. Each new venture - is an experiment, and unwise to risk a lot of money, yet there is no indication that it will be successful. Dimensions required start-up capital depend on the type of business. They depend on how quickly the goods are sold. The owner of the grocery store, for example, needs capital, three times smaller than the ironmonger. Man with small capital has to weigh the "pros" and "cons" before agreeing to the fact that at first seems like a very good deal. For example, it can offer to open a branch, luring low-rent for the premises. He should not accept this proposal, if it has no capital, at least twice exceeding that required for the maintenance of a branch, subsidiary. In this case again, there is a saying: "Do not bite off more than what you can eat."
4. It should be borne in mind that the most pernicious trade is overstocked, discontinued when the movement of capital. It is necessary for a small capital to buy only what can be sold in a very short time, depending on the type of product. This is one of the most effective ways to prevent financial difficulties. Otherwise, you'll just be doomed to arrange the sale of surpluses at prices below cost, dooming themselves at a loss. And God forbid, if your capital will sustain that.
5. It should be borne in mind that, whatever the business environment at the moment, they are never permanent. Causes of booms and depressions are very real and are of a financial nature. The main thing to remember - neither booms nor depression do not last forever. Boom generates overproduction, which, in turn, causes depression. A depression creates a shortage of goods, which is booming. Therefore, during the boom to prepare for the depression and during the depression - to the boom. During the Depression, when low prices, the most wise policy is to invest capital. The new buildings and equipment during the boom are much more expensive than during the depression. Therefore, the boom - time sales, and depression - time for shopping. This rule is not very easy to follow, but it brings a large income. During the boom, the firm should not increase their debt and reserves, and during the depression - to improve its organization, train personnel, upgrade equipment, develop plans to implement in the future when the situation improves.
6. A person with limited capital to start a business, can be forced to use makeshift or old equipment. But, as soon as possible, he must purchase the equipment, because it is profitable. Not everyone understands this. Sometimes even large firms that have reserves, leave money lying in the bank, but purchased with the money of equipment would increase profits by 30%. The real truth is exactly what equipment is worth nothing, as quickly pays for itself, and then begins to increase profits. Development with outdated or worn-out equipment - this is not the economy, and the extra costs and losses for the company.
7. Recruitment is like art, which gives the huge benefit. There are several tests to judge about these or other qualities of the candidates for certain positions. However, there is no absolute method for determining the best employees. And it's unfortunate, because we can assume statistically established that 10% of employees work in full force, 30% use three-quarters of its capacity, 30% of its capacity is used by half, 30% are laid out around two-fifths. The average use of their opportunities in the work is only 60%. Therefore, 40% of workers do not use opportunities. If an employer seriously ponder over this fact, his time has passed. How to make so that the efficiency of the employees as close to 100%?
There are at least three measures of exposure, which are sufficiently effective. It will focus on the following factors:
Personal attention. If an employee is paid no more attention than a car, it serves, he does not feel the moral incentive to work. But if it is treated as a person, then it will work like a man. If you have your friendly attitude and attention to it will strengthen his self-esteem, it will work best.
Training. As a rule, a loafer is the workers who are not taught to work properly. Lack of knowledge and skills will lead to dissatisfaction with the results of the work, and it will not be interested in it. However, if an employee to special knowledge, it will work as an expert in their field, and not as a "workhorse." Education should conduct a qualified technician.
Stimulation. This refers to all kinds of rewards - praise, bonus, salary. Almost every employee will work according to their abilities in the event that it is celebrated, praised, and he gets a reward for his effort to do everything as best as possible, faster and better.
8. No hardware upgrades and capital reserves do not provide the reliability of the company that ignores the way to it are its employees and outsiders. Not only business should be attractive, himself its owner must be a person worthy of a good attitude. The positive reputation of an expensive cost. The fact that every businessman involved "competition for popularity." Against him stand all the competitors. Decisions are taken by consumers. And it must be clearly aware of this. Any business to fit a consumer. For him, business should be safe and enjoyable. Special studies should be conducted to determine consumer demand. This is very important because, as you know, customers come only for the product that they need.
9. One of the main rule is that you first need to put the matter right, and then make it widely known. If the goods and services offered will not make a favorable impression on consumers, the advertising of them - a waste of time and money. In a time like ours, it is obligatory advertising, but it is not the first thing that needs to be done. The first - to make sure that your business deserves advertising. There is an old saying: "Good products sell themselves." The truth is that the sale of a new subject requires the same amount of capacity and costs, as its production. Almost every new invention or the public service saying "no" as long as the marketing and advertising is not persuaded her to say "yes." For business effective advertising is the same as that of iodine for the human body. This element, which has a healing effect. Without advertising business stop in its development. There will be no massive sales or mass production.
10. Such things as auto business and the eternal engine business does not exist. Movement in business should always be maintained. Promote your business to the public, and the public - to their products, to their business. Most people only do what they are pushing, few people are driven by their own motives. People need to be pushed, educate, persuade. Do people buy what need? No, do not buy. They buy what has become habitual, and almost every new thing, no matter how useful it may be, should be imposed on them first. It should make it a rule that business should start with the end - with the marketing plan. This applies to the industrialists, traders, farmers, producers of services. It is not enough to produce and store the goods. It is necessary to generate a market for them. The fate of the success depends entirely on the market. Many operating companies provide only half of the possible profit, since their thoughts Directors focused on production, not on sales. They have extensive knowledge of materials and production. They skillfully manage workers. But they do not know the art of formation of the market, and they do not appreciate the true importance of marketing, do not see, that he is the hope and support organization.
11. One could say that a person's career begins when he finds a sense of time - begins to try to use it more effectively. Business axiom is that "time consumption increases costs." The more time it takes to manufacture an object, the more expensive it is. No wonder there are such values as the cost of man-hours and machine-hours. Again, if a trader holds a goods a year, and then sells it, he ended by receiving less profit than it would have sold it for a week. If the company has 5 thousand. Employees, and if each of them will lose one minute, it will mean the loss of more than 10 eight-hour days. People who are always late, have no place in the business world. They cause trouble to themselves and others. As a result, they are considered unreliable. Punctual payment of debts or the fulfillment of the obligations on deliveries - basic things in business life. We need to keep our word to have a good name in the business and financing activities. It assigns you a stamp of reliability. Success comes to those who start their own business time. On many of the losers it has been said: "He was too late." Time - is the money of the human life, genuine human capital.
12. The most revolutionary and profitable thing in the business world - an effective method of operation. The principle of efficiency helps us find the best way of doing our work. In any business, small or large, unique little. There is no business that would be entirely unique. Even in the industrial business, 80% conventional and only 20% - specific. Transport, storage, power supplies, function workers, clerical work, marketing, employee management, etc. -.. All of this is common to all companies. Therefore, the use of standard principles of efficient organization of the work of these 80% can bring significant benefits.
Efficacy Study generates, following behind him Thinking and Action. Such a formula: E = D + D + D - very easy to remember. That is what we call efficiency, is a collection of facts, figures, ideas and techniques that have proven successful in increasing sales, production and profits. Efficacy is based entirely on what happens in practice. A more useful knowledge does not exist. The results of the methods of increasing the efficiency of almost unbelievable.
13. For people who all know a little bit and nothing really very modest place reserved in the business. But a comprehensive knowledge is unattainable. It is necessary to focus on their field and possess the knowledge necessary for it. But you need to learn from the leaders. Because success is rare in business that most business people can not bring themselves to study or consider it unnecessary. But you can be sure that it is those who are now learning to become the head of our trade and industry in a few years.
If the businessman believes that it's hard work, if he comes home at night exhausted, it is usually a sign that it lacks the knowledge or skills. This indicates that he needs to learn a little. Efficiency implies that there is always a way to get the job done well, quickly and easily. And there is always a person, a book or a course of study that can provide the necessary knowledge and learn how to effectively and with the least difficulty to perform the work.
14. Many people are sitting on their business as chicken eggs. If it were possible, they would bring their business back home and hid under the bed for the night. This error occurs from excessive effort. Businesses do not need to sit, it is necessary to organize. If a person is trying to be indispensable, and it is bad for him, and for his business. Anyone who does not teach his subordinates to do without it, lacking as a business builder. If almost all the time a person pays control, it neglects the creative work, which enables the development of its business.
For what the employer pays its employees a salary? In order to get rid of part of the work and responsibilities. He should do only what the owner should do business, to be at the top, not the bottom or in the middle. It must, as far as possible, to ensure the effectiveness of actions of subordinates and their confidence in their abilities. Not profitable to pay wages to employees who are no more than boys for instructions. If an employer can leave with peace of mind your business, going on a trip round the world, it proves that he is a good organizer.
What should be avoided in the business - a concentration of power. It destroyed many nations, and no one knows how many thousands of companies. There is nothing worse than the dictatorship. Knowledge can not replace government. Some people with low levels of preference for such qualities of his subordinates as servility and blind obedience. They put a peg higher profits and eventually find themselves in a country of fools Nobody tells them the truth. Usually in such company produced its conspiratorial methods to deceive these people.
Another scourge of the business - centralization, which is also closely linked to the concentration of power. It was felt that the larger the company, the smaller the proportion of costs and losses. It creates huge company. It was an era of integration. And it has gone so far that, for example, store manager of the group could not buy pencils without the permission of the central office. Result - financial collapse and sale of competitor stores. Even Henry Ford initially fall for it, but then revised his view. According to him, the share of small businesses costs within its empire, no more than the large factories, and the control system has become much more flexible. So the future is not the concentration and decentralization of power.
15. Every businessman should remember that all business depends on the net income. With its disappearance, and the whole business collapses. If you cancel the fight for profit, will the struggle for existence. And Russia, with its excessive taxation knows this and is looking for ways to return to a system of net profit. Normal net profit for the midmarket, according to experts, is 14%. Whoever gets less of his business underpaid.
